About Bridge Management Group

Bridge Management Group is everything you never knew you needed to navigate the world of NIL as a college athlete and beyond. BMG represents athletes and public figures in a way that guides and teaches about content creation and social media marketing, all while securing contracts and building relationships with local, national and international brands. Bridge is more than business – it’s a family.

Bridge Management Group was founded by two sisters, Peyton Baxter and Brittany Williams, who already work together in the social media/public figure space. Peyton is an international social media influencer, and Brittany serves as her brand manager. After being in this business full-time for over five years, having over 700,000 social media followers and working with hundreds of national and international brands, Peyton has gained priceless knowledge along the way, and now she wants to share her knowledge of public figure marketing with those who join the Bridge family. Brittany recently came on board with Peyton full time after serving as the business manager for an international events company, as well as previously managing a full-service athletic facility and coaching at East Tennessee State University. Peyton and Brittany both have a heart for athletes having been athletes at the University of Tennessee and ETSU, respectively, and look forward to partnering with some of the best athletes in the game, as well as other public figures.

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